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General Idea


Designs that look complicated yet simple is a concept that General Idea Founder and Chief Designer, Choi Bum Suk, manages with aplomb. Hailing from the wonderfully fashion-forward, quirky town of Seoul, Korea, Choi takes his inspiration from his ever-evolving city for a collection that includes simple yet delicately decadent structured shirts, cropped trousers and asymmetrical dresses, all in a pared-down colour palette. Now a firm favourite of New York Fashion Week, Choi proves that with clever tailoring and elegant design, even the simplest of pieces can make the strongest statements.


10 results


  • General Idea

    Brown Cut-out Grommet Wool Hat

    Regular Price: SGD 104.00

    Special Price SGD 52.00

    Out of stock

  • General Idea

    Contrast Panel Bomber Jacket

    Regular Price: SGD 623.00

    Special Price SGD 311.50

  • General Idea

    Cropped Drawstring Cotton Trousers

    Regular Price: SGD 239.00

    Special Price SGD 119.50

  • General Idea

    Grommet Detail Cotton Sweatshirt

    Regular Price: SGD 295.00

    Special Price SGD 147.50

  • General Idea

    Grommet Pocket Cargo Trousers

    Regular Price: SGD 299.00

    Special Price SGD 149.50

  • General Idea

    Grommet Pocket Crew-neck Sweatshirt

    Regular Price: SGD 184.00

    Special Price SGD 92.00

  • General Idea

    Mandarin Collar Long-sleeved Shirt

    Regular Price: SGD 220.00

    Special Price SGD 110.00

  • General Idea

    Oversized Belted Alpaca Wool Coat

    Regular Price: SGD 878.00

    Special Price SGD 439.00

  • General Idea

    Pleated Wool Harem Trousers

    Regular Price: SGD 331.00

    Special Price SGD 165.50

  • General Idea

    V-neck Knit Pullover

    Regular Price: SGD 243.00

    Special Price SGD 121.50

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