Jil Sander

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Pure - not minimalist - would have been the perfect word to describe fashion brand Jil Sander. Conceived as a niche luxury house with a well-honed singular vision by its founder in 1968, the German label applies a consistent, almost Mies-ian approach, to fashion: The clothes may look deceptively simple and utilitarian, but upon closer inspection, each piece reveals master craftsmanship with a monastic rigour to detail. Less is definitely more for Jil Sander.

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