“What are we wearing and where is it from?” is the question Outerknown was created to answer. The brainchild of famed designer, John Moore, and surfing legend, Kelly Slater, the duo grew disenchanted with the logo-dominated, mass-market appeal of traditional surfwear and spotted a growing need for quality menswear that is as fashionable as it is ethical. Teaming up with the Fair Labour Association, they have created a brand that is as contemporary as it is sustainable and as luxurious as it is environmental, proving that it is possible to be fashionable and fair at the same time.


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