Trunks of Treasure
Brad Pitt is a fan. So is David Beckham, as are the British princes, William and Harry. A long-time favourite of the jet-setteratis, luxury swimwear brand Vilebrequin is synonymous with French Riviera chic, sensible practicality and deluxe comfort.
Founded in Saint Tropez in 1971 by sports journalist and petrolhead Fred Prysquel, Vilebrequin – which means crankshaft in French – takes as much care in how its trunks are made as it does about the material they are constructed from. Made in Europe, using spinmaker sailcloth (durable and fast-drying), each pair requires 32 different manufacturing phases to complete. No detail is too small: the metal tips on the drawstring cord are made from Zamac, an industrial-grade zinc alloy that some car companies use to make their engine parts.
Of its numerous styles, Vilebrequin's legendary Moorea cut has since become a classic that is worn by fathers and sons alike, recognisable by its vibrant colours, jaunty prints and the iconic turtle symbol, found on its snap button. A house insignia, the turtle represents Vilebrequin's commitment to sustainability, a value that is close to its heart which led to an initial partnership with Plant A Fish, a foundation which actively campaigns for marine life preservation in collaboration with marine conservationist Fabien Cousteau, the grandson of the legendary Jacques Cousteau. Last year, Vilebrequin renewed its commitment to ocean conservation by teaming up with Te mana o te moana, a Polynesian charity dedicated to protecting sea turtles and marine life.