Diesel

Diesel

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Who would have thought a denim company started in Bassano, a little Italian town north of Venice, more than 30 years ago could rule the roost when it comes to the world’s favourite blue garment? Diesel was one of the first few denim-centric companies to successfully peddle the concept of couture denim as cool worldwide. Apart from its extensive and innovative range, what helped seal its cachet among the global hip was the way it reached out to the urbane and the sophisticated with its brand of off-the-kilter, boat-rocking advertising campaigns: One memorable advertisement featured World War II sailors lip-locking passionately by the dock while another had real people modelling its products. The recent Be Stupid campaign is testament that Diesel’s take on fashion is fun, anti-establishment, even a little rebellious. Accessories and apparel are currently available in all its various lines, including the most prestigious Diesel Black Gold, 55DSL –55 refers to the year its founder Renzo Rosso was born – a line targeting skate and snowboarders, and DieselStyleLab, which offers more experimental designs and innovative fabrications.

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24 results

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  • Diesel

    Sacer Fleece Sweatshirt

    SGD 160.00
  • Diesel

    Cendri Checked Shirt

    SGD 190.00
  • Diesel

    Paidan Shorts

    SGD 200.00
  • Diesel

    Tarf Slim T-Shirt

    SGD 70.00
  • Diesel

    Tarf Slim T-Shirt

    SGD 70.00
  • Diesel

    Prime Denim Jeans

    SGD 230.00
  • Diesel

    Cymeldn Shirt

    SGD 170.00
  • Diesel

    Tesso T-Shirt

    SGD 120.00
  • Diesel

    Krooley Denim Jeans

    SGD 270.00
  • Diesel

    Tallo Long Sleeve T-Shirt

    SGD 120.00
  • Diesel

    Treve T-Shirt

    SGD 140.00
  • Diesel

    Tofri Slim T-Shirt

    SGD 70.00
  • Diesel

    Ticso T-Shirt

    SGD 80.00
  • Diesel

    Tjsupa Tank Top

    SGD 140.00
  • Diesel

    Tjpeta T-shirt

    SGD 140.00
  • Diesel

    Taria T-shirt

    SGD 90.00
  • Diesel

    Boxy T-Shirt

    SGD 70.00

    Out of stock

  • Diesel

    Printed Sweatshorts

    SGD 130.00

    Out of stock