Diesel

Diesel

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Who would have thought a denim company started in Bassano, a little Italian town north of Venice, more than 30 years ago could rule the roost when it comes to the world’s favourite blue garment? Diesel was one of the first few denim-centric companies to successfully peddle the concept of couture denim as cool worldwide. Apart from its extensive and innovative range, what helped seal its cachet among the global hip was the way it reached out to the urbane and the sophisticated with its brand of off-the-kilter, boat-rocking advertising campaigns: One memorable advertisement featured World War II sailors lip-locking passionately by the dock while another had real people modelling its products. The recent Be Stupid campaign is testament that Diesel’s take on fashion is fun, anti-establishment, even a little rebellious. Accessories and apparel are currently available in all its various lines, including the most prestigious Diesel Black Gold, 55DSL –55 refers to the year its founder Renzo Rosso was born – a line targeting skate and snowboarders, and DieselStyleLab, which offers more experimental designs and innovative fabrications.

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26 results

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  • Diesel

    Pleated Skirt

    SGD 160.00
  • Diesel

    Checked Front Shirt

    SGD 230.00
  • Diesel

    Hooded Dress

    SGD 290.00
  • Diesel

    Flare Jeans

    SGD 200.00
  • Diesel

    Pink Cotton Tee

    SGD 70.00
  • Diesel

    Silia Hoodie

    SGD 160.00
  • Diesel

    Star Sweatshirt

    SGD 230.00
  • Diesel

    Torn Cotton Top

    SGD 180.00
  • Diesel

    Dream Print T-shirt

    SGD 120.00
  • Diesel

    Metallic Logo Hoodie

    SGD 320.00
  • Diesel

    Text Print Top

    SGD 40.00
  • Diesel

    Logo Print Tote Bag

    SGD 140.00
  • Diesel

    White Cotton Tee

    SGD 80.00
  • Diesel

    Black Denim Shirt

    SGD 250.00
  • Diesel

    Cotton Tee

    SGD 80.00
  • Diesel

    Logo T-Shirt

    SGD 70.00
  • Diesel

    Whatever' Tee

    SGD 80.00
  • Diesel

    White Logo Tee

    SGD 80.00