Diesel

Diesel

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Who would have thought a denim company started in Bassano, a little Italian town north of Venice, more than 30 years ago could rule the roost when it comes to the world’s favourite blue garment? Diesel was one of the first few denim-centric companies to successfully peddle the concept of couture denim as cool worldwide. Apart from its extensive and innovative range, what helped seal its cachet among the global hip was the way it reached out to the urbane and the sophisticated with its brand of off-the-kilter, boat-rocking advertising campaigns: One memorable advertisement featured World War II sailors lip-locking passionately by the dock while another had real people modelling its products. The recent Be Stupid campaign is testament that Diesel’s take on fashion is fun, anti-establishment, even a little rebellious. Accessories and apparel are currently available in all its various lines, including the most prestigious Diesel Black Gold, 55DSL –55 refers to the year its founder Renzo Rosso was born – a line targeting skate and snowboarders, and DieselStyleLab, which offers more experimental designs and innovative fabrications.

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17 results

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  • Diesel

    "Seattle" T-Shirt

    Regular Price: SGD 90.00

    Special Price SGD 63.00

  • Diesel

    Eagle Sweatshirt

    Regular Price: SGD 180.00

    Special Price SGD 126.00

  • Diesel

    Grunge Print T-Shirt

    Regular Price: SGD 80.00

    Special Price SGD 56.00

  • Diesel

    Patch Applique T-Shirt

    Regular Price: SGD 100.00

    Special Price SGD 70.00

  • Diesel

    Denim Bermuda

    Regular Price: SGD 160.00

    Special Price SGD 112.00

  • Diesel

    Eagle Print T-Shirt

    Regular Price: SGD 80.00

    Special Price SGD 56.00

    Out of stock

  • Diesel

    Reversible Bomber Jacket

    Regular Price: SGD 300.00

    Special Price SGD 210.00

  • Diesel

    "Enjoy" T-Shirt

    Regular Price: SGD 70.00

    Special Price SGD 49.00

  • Diesel

    Sacer Fleece Sweatshirt

    Regular Price: SGD 160.00

    Special Price SGD 112.00

  • Diesel

    Cendri Checked Shirt

    Regular Price: SGD 190.00

    Special Price SGD 133.00

  • Diesel

    Tarf Slim T-Shirt

    Regular Price: SGD 70.00

    Special Price SGD 49.00

  • Diesel

    Prime Denim Jeans

    Regular Price: SGD 230.00

    Special Price SGD 161.00

  • Diesel

    Cymeldn Shirt

    Regular Price: SGD 170.00

    Special Price SGD 119.00

  • Diesel

    Tesso T-Shirt

    Regular Price: SGD 120.00

    Special Price SGD 84.00

  • Diesel

    Tallo Long Sleeve T-Shirt

    Regular Price: SGD 120.00

    Special Price SGD 84.00

  • Diesel

    Treve T-Shirt

    Regular Price: SGD 140.00

    Special Price SGD 98.00

  • Diesel

    Tofri Slim T-Shirt

    Regular Price: SGD 70.00

    Special Price SGD 49.00